A highlight of summertime 2023 in Taipei was the ‘Audi House of Progress’, held at Kelti Building in the city’s Xinyin District. Presented by Audi Taiwan, for nearly a month its presence increased awareness of the carmaker’s core value of ‘Living Progress’, showcased its latest models, and enhanced customer engagement through a variety of activities.
As the event partner, Pico managed everything from operations to creative design in close collaboration with the client.
The debut of Audi House of Progress Taipei marked a pivotal moment for Audi in Taiwan, showcasing the brand’s message of ‘Progress you can feel’. The event featured the marque’s current and future electric vehicle lineup, aiming to position Audi as a frontrunner in Taiwan market and emphasising its commitment to shaping the future of premium mobility.
The Audi House of Progress Taipei embraced digitalisation, featuring dedicated areas for VR experiences and interactive projections using body sensors. An LED wall in the stage area received positive feedback from audiences and provided immense flexibility for displaying content. Activities such as forums, catwalk shows, a grand opening party, VIP nights and KOL tours engaged attendees and created countless memorable moments.
Taking the spotlight was the cutting-edge Urbansphere concept car, which gave visitors a thrilling close-up experience of its advanced technology. It was accompanied by the Q8 e-tron and RS e-tron GT, presented through LED displays, VR and immersive sound, aligning perfectly with the Audi brand pillars of sustainability, design, digital and performance. As well as showcasing electric vehicles, the programme included a range of intriguing activities hosted by experts from diverse fields. Their insights left a lasting impression on visitors.
Fulfilling a crucial role, the Pico team ensured that selected partners aligned with Audi’s core values, contributing significant value to the event.
The Audi House of Progress Taipei achieved outstanding results, with its various activities and hosting of industry speakers helping to generate massive valuable leads for the client. The event generated a great number of social media audience as well as phenomenal social engagements and press articles, the event significantly elevated brand awareness and engagement.
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