Our Work

Vietnam Pavilion at Expo 2025 Osaka

Expo 2025 Osaka in Yumeshima, Japan opened its doors to the world in April 2025. Themed ‘Designing Future Society for Our Lives’, it offered nations and companies an opportunity to show off their latest innovations at one of the globe’s highest-profile events. Among those nations was Vietnam, with a 300 sq. m. pavilion created with comprehensive design and construction services from Pico.

BYD at 2024 Auto Guangzhou

From 15-24 November 2024, automotive brands from around the world flocked to the 22nd Auto Guangzhou exhibition at the Canton Fair Complex to showcase their very latest models and features. To ensure that exhibition visitors would be engaged in their cutting-edge tech, electric vehicle brand BYD appointed Pico to provide comprehensive design and management services for their booth.

USANA Live 2024 Asia Pacific Convention

Held over four days at Kuala Lumpur’s MITEC trade and exhibition centre, the USANA Live 2024 Asia Pacific Convention offered a range of memorable experiences for potential and existing customers of USANA Health Sciences Inc. The firm entrusted Pico to provide comprehensive creative design, construction and operational expertise for their high-profile event.

A compelling facet of the resulting convention was its thoughtfully designed experiential zones. As well as driving purchases, the zones helped attendees gain product knowledge and build brand loyalty, as well as encouraging post-event advocacy. Extensive gamification features, including a motion control game and instant photo booth, further increased engagement, motivating attendees to explore the brand further and brand distributors to cultivate stronger bonds.

Blue Zone at the United Nations 29th Conference of the Parties (COP29)

Held from 11-22 November in Baku, Azerbaijan, the 2024 UN Climate Change Conference (COP29) was the second largest in this globally significant event’s history. With Pico working as main official contractor of the event’s ‘Blue Zone’, it also represented a milestone in sustainable event management and an impressive demonstration of how large-scale event activations can align with sustainability goals.

State Farm at TwitchCon 2024

TwitchCon is a highly popular semi-annual convention dedicated to gamers and livestreaming aficionados. Held in San Diego from 20-22 September, TwitchCon 2024 drew more than 24,000 attendees as well as 12 million viewers, consuming over 11 million hours of content. The event enabled brands to engage with diverse communities including content creators, players, enthusiasts, artists, cosplayers and musicians. 

With that in mind, US insurance giant State Farm appointed Pico to activate a booth and ‘Twitch Rivals Arena’, with responsibilities ranging from booth design and construction to management, venue management, creative and interactive design, and the development of shows and events.

Activations for COP28

In November 2023, Pico delivered essential activations for the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28) in Dubai, UAE. 

Working as the main contractor for the prestigious Al Waha Theatre (World Conference Area Summit Theatre), Pico created a central venue where global leaders convened to address climate action. Our team executed the complete development of the main oval hanging structure along with Green Rooms and stage with sophisticated thematic finishes, while also delivering support facilities and partner areas – all engineered to rigorous sustainable standards.

‘Garden of Emeralds, Discover the Gemstones’ exhibition

From 25 May to 7 October 2024, visitors to Shanghai L’ÉCOLE were treated to a glittering showcase of the jeweller’s art at ‘Garden of Emeralds, Discover the Gemstones’ – an exhibition that offered everything about emeralds, from their design and engraving to their culture and history. 

Pico was appointed to provide comprehensive activation services for the event, including light, display cabinet and graphic design, construction and operation. Guided by a concept of ‘craftsmanship’, the team delivered an immersive journey of discovery, meticulously curated and executed with a flawless flair.

Audi House of Progress Taipei Showroom

From 15 May to 2 June 2024, the Audi House of Progress Taipei showcased the German carmaker’s electric vehicle technology and brand vision with a spectacular physical-online experience. Held at Kelti International, the event targeted a wide audience including potential buyers, media, influencers, public and VIP customers. 

Pico was entrusted to design the showroom as an immersive experience that resonated with Audi’s commitment to innovative technology and sustainability. Within the showroom, tailored programs and displays communicated the brand’s distinction and drive to electrification. 

Attracting approximately 4,000 visitors, the event exceeded expectations in terms of participation, social engagement, reach and media value, helping to solidify Audi’s prominent position in the Taiwan market.

Call of Duty: Mobile Summer Festival

The Call of Duty: Mobile (CODM) Summer Festival was a pivotal programme that bolstered the brand visibility of the CODM mobile game and its associated e-sports event. Pico was assigned to provide comprehensive creative design, construction and operation from 2-4 August 2024.

An interactive brand experience, the project encompassed everything about CODM, from a cosplay show to cars, a helicopter, and an E-sport league match final. Each element was crafted to bring a sense of immersion and community belonging to players, fostering their engagement in both online and offline brand interactions.

McDonald’s China Restaurant General Manager Convention 2024

Managers of McDonald’s restaurants from across China come together in their thousands for the McDonald’s China Restaurant General Manager Convention. The biennial event is an opportunity for the company to thank their key people for their efforts, recognise their accomplishments, and share their vision for the future.

The latest edition of this epic convention ran for three days at Macau Sands Resorts, with more than 6,000 managers attending. Pico was responsible for venue design and construction, event planning and operation. 

Centrepiece of the venue was a 3,800 sq. LED screen which magnified every glorious moment atop the event’s 108m T-shaped stage. The same screen also dazzled the crowd with spectacular visual effects, while upbeat live music from the stage helped to put each attendee in a mood of energetic cheerfulness.